From contemporary condominium tower residences in growing urban cities, to gated master-planned communities in popular suburban areas – and everything in between – homebuyers have a variety of distinctive choices when it comes luxury real estate.

Before developers begin the process of building a community, understanding the desires of their target market is vital in delivering the right living experience. There are seemingly endless housing options, so a luxury property must offer more than a great location or unique design to stand out. As homebuyers’ lifestyles, hobbies and habits influence the way they shop for a home, they want the experience to exceed their expectations, from visiting a sales center to moving in.

Features that were once “wants” have become “must haves” for savvy shoppers, so builders are coming up with more and more ways to impress.

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